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COMPARE ALL MODELS

Which Mac is right for you?

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Mac picks.

Real game changers.

Add some special extras.

Ways to save.

Find what works for you.

Save on a new Mac when you trade in an eligible device.^{Footnote ∆}

LOW MONTHLY PAYMENTS

Pay 0% APR over 12 months when you choose to check out at Apple with Apple Card Monthly Installments.^Footnote §

Get 3% back in Daily Cash with Apple Card.

CERTIFIED REFURBISHED

Shop refurbished Apple products backed by a one‑year warranty.

EDUCATION PRICING

Save with education pricing when you shop on the Education Store.^Footnote 2

Only at Apple.

All set for the season.

CUSTOMIZE YOUR MAC

Build it just the way you want.

Choose your memory, storage, graphics, even color.

Trade in your current device. Get credit toward a new one.^{Footnote ∆}

Pay in full or pay over time. Your choice. footnote ⁺⁺

Get gifts in time for the holidays with two-hour delivery,^Footnote 3 free delivery, or easy pickup.

Find gifts with an Apple Specialist in a store or online.

Shop with a Specialist over video.

Choose your next device in a guided, one-way video session.

APPLE STORE APP

Put your bow on it.

Make the gift unmistakably theirs with a personalized message created specially for them.

Setup and support.

Our Specialists are here to help.

Handled with AppleCare.

Protect your Mac with AppleCare+. Or protect multiple products with AppleCare One.

Set up your new Mac with help from a Specialist.

Let us guide you through data transfer, new features, and more in online, one-on-one sessions.

EASY DATA TRANSFER

New Mac? See how easy it is to move your content over.

Join us to discover the best of Mac.

Get started or explore what’s new in free sessions at the Apple Store.

The Mac experience.

Designed to connect with everything Apple.

Apple Intelligence.
Write, express yourself, and get things done effortlessly.^Footnote 4

Incredible power. Incredibly simple.

Discover what’s new with macOS Tahoe.

Powerful alone. Superpowered together.

Get 3 months of Apple TV free when you buy an Apple device.^Footnote ±

Get the storage you need and the privacy you deserve. Upgrade your plan today. footnote

^{Footnote †}

APPLE AT COLLEGE

Ace it all with Apple.

Take your learning to the next level with Mac.

Power your workplace with Apple hardware, software, and services.

Six Apple services. One easy subscription.

Savings and offers.

Exclusive deals, special stores and more.

Save on a new Mac with special education pricing.^Footnote 5

Simple solutions for all the ways you work.

Special pricing is available for state, local, and federal agencies.^Footnote 5

VETERANS AND MILITARY

Active and veteran members may be eligible for exclusive savings.^Footnote 5